Increase sales by reaching your most valuable leads.
Google Shopping campaigns are a new way for retailers to promote their online and local inventory and bring more potential customers to their websites and Brick and Mortar stores.
Shopping ads receive significantly higher click through rates compared to text ads. The large, eye-catching images and prevalent position of Google shopping placements allows them to dominate the Google results pages, giving companies using Google Shopping an immediate advantage over those relying solely on AdWords and/or SEO to generate traffic.
Google Shopping campaigns are highly effective because they allow you to find better qualified leads. Your listings will only show up if a customer is actively searching for a product just like yours and they give customers a strong sense of the product before they click. As with AdWords, you are only charged when someone clicks on your listing, so you will only pay once a customer has decided they like the title, photo and price of your product.